Saturday, December 29, 2007

Participation is Back! What about their Bad Commercials?

Participation is Back!

ParticipACTION's mission is to provide leadership in collaboration and communications to foster the "movement" that inspires and supports Canadians to move more.

The stats on Canadian Adults on their website are shocking:

Canadian Adults

* Today, one in two Canadian adults is overweight (48%), with one in seven adults being obese (15%).
(Source: Canadian Community Health Survey, 2000/01, Statistics Canada)

* Epidemiological data have established that physical inactivity increases the incidence of at least 17 unhealthy conditions, almost all of which are chronic diseases or considered risk factors for chronic diseases and premature death.
(Source: Booth FW, Gordon SE, Carlson CJ, Hamilton MT. Waging war on modern chronic diseases: primary prevention through exercise biology. J Appl Physiol. 88:774-787, 2000)

* More than half of Canadians are considered inactive.
(Source: Physical Activity Monitor. Canadian Fitness and Lifestyle Research Institute. 2004)

* People who are overweight or obese face a higher risk of developing a number of specific health diseases and problems, such as heart disease, stroke, cancer, diabetes, liver disease, depression, infertility, and birth defects such as spina bifida. While other factors affect incidence
of these diseases and conditions, excess body weight alone increases risk.

* There is an increased risk of various types of cancer associated with obesity and the risk increases incrementally with weight.
(Source: Overweight, Obesity and Mortality from Cancer in a Prospectively Studies Cohort of US Adult, New England Journal of Medicine, Vol. 348, No. 17, 2003)

* Physical inactivity threatens to reduce the decades-long progress that has been made in reducing the morbidity and mortality associated with many chronic conditions such as cardiovascular disease.

(Source: US Department of Health and Human Services. Physical activity and health: a report of the Surgeon General. Atlanta, GA: US Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health
Promotion, 1996)

* Regular physical activity reduces the risk of cardiovascular disease, some types of cancer, osteoporosis, diabetes, obesity, high blood pressure, depression, stress and anxiety.
(Source: Warburton DER, Nicol CW, Bredin SSD. Health benefits of
physical activity: the evidence. Canadian Medical Association Journal
2006; 174 (6): 801-9)

* Regular physical activity could provide as much as a 30% reduction in the mortality rates for both older and younger adults.

Will the resurrection of this old brand have any effect on the health of Canada? Time will be the answer. In my option it is part of the answer but with out more substantial health campaigns like has been done with smoking and drinking & driving, they may slow down compared to stop
the slide in the health of Canadians.

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Keywords - Participaction, Weight Loss,

Rick Kaselj -

Healing Through Movement -
Fitness & Rehabilitation / Presentations & Publications


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