Thursday, March 20, 2008

Drug Marketing Works!

Drug Companies Advertise and Americans Listen

March 6, 2008 - By Peggy Peck, Executive Editor, MedPage Today

BOSTON, March 6 -- Direct-to-consumer advertising of prescription drugs has had a major impact on how patients deal with their doctors, confirmed a nationally representative a survey of American adults.

They survey found that 91% of the patients said they have heard or seen the ads, and 32% said they discussed the advertised drugs with their doctors. And physicians apparently listened to what patients were saying, the survey found. Forty-four percent of those who talked to their doctors about an advertised drug were given a prescription for that drug, and 54% said their doctor gave them another prescription. The net result: 82% said they received a prescription when they brought up a drug ad.

(Read More)


Rick Kaselj -

Healing Through Movement -

Fitness & Rehabilitation / Presentations & Publications

No comments: